Blue Ocean Strategy Paper Essay Example for Free

Blue Ocean Strategy Paper Essay The Blue Ocean Strategy focuses on the three industries that closely touch people’s lives. Areas they looked at were Autos, Computers and Movie and what companies within those fields are doing to managing sustainable profit and growth through the test of time. The creation of a blue ocean strategy places its focus on strategic moves to place their brand in position long past its rise to fame. Rather than focusing on creating a company and battling your competitor’s blue ocean strategy gears to forecasting innovations and products to make oceans of uncontested market space. (W. Kim, 2004) A product strategy that is much a product of managerial action, rather than the creation or invention of new market space but the development and evolution of the products rather than the company. Primary Strategy Importance The blue ocean strategy takes a look at the host of companies in the thirty plus industries and the key players within them. The process of analyzing and studying the leading and successful players and the unsuccessful and failing competition. Looking for distinct and common differences between the groups, as well as the commonalities to discover the common factors that lead to the successful growth of one and failings of the other. The consistent variable common pattern that shows focusing on competition does not provide for long term successful companies. The common practice is the within the market place the competition style strategy has little advantages to it. (W. Kim, 2004) The irrelevant old school theory that out doing your competitors was not the road to take that leads to profit and success. Placing the value in innovation and creation will lend itself to a new demand and achieve a value that has a largely dominate market with high pay  offs and leave an ocean that separ ates you from the completion. The creation and break out of strategic pricing and targeting the strategy of new demands and thinking of new ideas that competitors are not offering with strategic pricing and low cost you can create a new market that is far beyond the industry and competitors you seek to outdo. Marketing from the point of view of the customer or consumer rather than what planning and research will outdo your competition shows no long term successful models, and the continual innovation and meeting the visionary demands of a new market will leave you as the sole leader of a this variation of new product. Similar Strategic Move Blue ocean strategy shows the critical importance of focusing your strategy not on competition or trying to reinvent the wheel, but innovation and creation of demand that in 20 years will be the trend the need and meet the customer needs that competition (established or not) have failed to see. Important factors of use of the company talent and resources such as cost and general broad customer generic products will satisfy the moment but mostly established players succeed and ride the roller coaster of size and market share. The best example that uses the blue ocean strategy is the Fitness industry and the success of Health Clubs. The gym and fitness industry is a mostly new industry in America and since the 1970’s/1980’s has had more than its fair share of failures as the innovations and offerings mixed with demand were not there. The importance of health and taking care of yourself as well as the eternal trend of looking good was a trend that was gaining strength and today has become a way of life (or you will have no life you will be dead). Gold’s gym which is credited for taking the fitness gym to the level of meeting a way of life in America that has now become a way of life. Insurance companies, doctors, social circles, advertisements, daily activities and stamina, and the demand of your own mother to exercise stay in shape, be healthy is a must. Your insurance companies, your employer, social circles even give discounts, benefits and incentives for those who enroll in gyms and health clubs. Today Gold’s gym has survived the revolving door of new gym clubs that come on the market and leave. Various fitness trends have made things such as cycling, weight lifting, yoga, kick boxing to launch sub-specialty industries who match the services  and demand for health and fitness in huge industry. The estimated revenue of health clubs in the US being $25 Billion dollars a year, and an estimated database of over 48 Million members in America (1/8 of the total US Population) the industry started just thirty to f orty years ago is huge. (Statista.com, 2013) Innovative ways of bring people in to use their facilities and offering of different amenities and services has been the key to what companies will stand the test of time and which will fold. Trying to out price the customers has led to the closure of many successful gyms (in their time) however, not using innovation that would separate them from the competition in terms of staying a head of the curve for demand and trends lead to their closure. Companies that have taken risk such as LA Fitness and 24 Hour Fitness may very well be huge money makers and leaders in the market but take on many elements of those that focused on coverage and competition. Their size may make it difficult for creative new products and services as they have hundreds of clubs in several countries that employ thousands of people that need to be trained and adjusted. Strategy today continues to lend to the success and meet demands and needs of the industry customers want such as multiple locations, low cost, and amenities. Red Ocean Version Pro Con An alternative red ocean move for the health club industry is Belly’s Total Fitness. A onetime industry leader and attributed for making the health club business a chain group in the US is now all but dissolved and absorbed by larger and constantly redeveloping competitors such as LA Fitness and 24 Hour Fitness. The signature and staple business model may have been both the success and failure of the business. Offering multiple locations within the same network and multi-amenity locations that put them as an up and coming trend that cast a shadow of industry leader Gold’s Gym. The growing health clubs such as LA Fitness, and 24 Hour Fitness observed the success of Belly’s and began to open up locations with similar features, but at lower cost to members and offering the latest and greatest in programs, equipment and services. The blue ocean strategy that LA Fitness and 24 Hour fitness use of reading the trends and demands of members and following the strong national focus of fitness and health has allowed them to consume the once leading and fellow competitors growing their network and member base to  levels never expected. With the industry being so new it’s hard to see if places such as LA Fitness and 24 Hour fitness will last the test of time is a question only time can answer. What I do know is that if they are executing an effective strategy of innovation versus the research and development and focusing on and competitor intelligence will show no advantage for their market share and long term profits. Conclusion The fundamentals of blue ocean strategy rest solely in the creation of value seen by the customer and lower cost while simultaneously differentiating your brand, product or service within industry and rejecting old world style tunnel-vision focus strategy of your competitors. By delivering these important features of blue ocean strategy you create a sustained powerful impact on a distinct market that benefits what would have been your competition and creates blue oceans of new opportunity that spin off into a new existing market that you have all to yourself. References Perreault, W. D. (2011). Basic Marketing: A marketing strategy planning approach (19th ed). New York: McGraw-Hill Irwin. Statista.com. (2013). U.S. Health Club Industry . New York: Ipsos Media, Simmons National Consumer Studies and Consumer Insights from Scarborough Research. W. Kim, R. M. (2004). Blue Ocean Strategy. Harvard Business Review, 10(86), 76-84.

Foreign exchange Essay Example for Free

Foreign exchange Essay As mentioned above, there was a significantly high supply of money in the United States, which characteristically led to depreciation of the United States dollar. In addition, the period was characterized by a high rate of inflation, implying that considerably larger sums of money would be used in buying commodities that would have been bought inexpensively in the earlier period (Atkinson and Hutto). On the international scale, the high cost of United States commodities meant that importers had to pay lots of money to acquire the goods, which ultimately lowered the level of international trade between the United States and other countries (Table 3). Consequently, the United States dollar fluctuated against other world currencies such as the Japanese yen, the Sterling Pound, Chinese yuan and the Australian dollar (Atkinson and Hutto). For instance, the Sterling Pound exchanged at between $1. 9548 and $2. 0442 in 2007 (Table 3), which was a very large variation. period Australia (dollar) Canada (dollar) China, P. R.(yuan) EMU Members (euro) Japan (yen) Mexico (peso) South Korea (won) Sweden (krona) Switzerland (franc) United Kingdom (pound) 2000. .5815 1. 4855 8. 2784 . 9232 107. 80 9. 459 1,130. 90 9. 1735 1. 6904 1. 5156 2001 . 5169 1. 5487 8. 2770 . 8952 121. 57 9. 337 1,292. 02 10. 3425 1. 6891 1. 4396 2002 . 5437 1. 5704 8. 2771 . 9454 125. 22 9. 663 1,250. 31 9. 7233 1. 5567 1. 5025 2003 . 6524 1. 4008 8. 2772 1. 1321 115. 94 10. 793 1,192. 08 8. 0787 1. 3450 1. 6347 2004 . 7365 1. 3017 8. 2768 1. 2438 108. 15 11. 290 1,145. 24 7. 3480 1. 2428 1. 8330 2005 . 7627 1. 2115 8. 1936 1. 2449 110. 11 10. 894 1,023. 75 7. 4710 1. 2459 1. 8204 2006 . 7535 1. 1340 7. 9723 1. 2563 116. 31 10. 906 954. 32 7. 3718 1. 2532 1. 8434 2007 . 8391 1. 0734 7. 6058 1. 3711 117. 76 10. 928 928. 97 6. 7550 1. 1999 2. 0020 2007: I. .7865 1. 1718 7. 7582 1. 3109 119. 33 11. 024 938. 98 7. 0089 1. 2330 1. 9548 II. .8316 1. 0983 7. 6784 1. 3484 120. 80 10. 878 928. 69 6. 8641 1. 2221 1. 9862 III. .8471 1. 0456 7. 5578 1. 3748 117. 74 10. 965 927. 27 6. 7402 1. 1986 2. 0213 IV. .8898 . 9811 7. 4336 1. 4482 113. 23 10. 849 921. 26 6. 4148 1. 1468 2. 0442 2008: I. .9058 1. 0039 7. 1590 1. 5007 105. 17 10. 803 956. 12 6. 2668 1. 0670 1. 9790 II. .9435 1. 0099 6. 9578 1. 5625 104. 62 10. 428 1,017. 02 5. 9862 1. 0316 1. 9712 III . 8879 1. 0411 6. 8375 1. 5030 107. 58 10. 328 1,064. 56 6. 3175 1. 0734 1. 8924 Table 3: Foreign exchange rates between 2000 and 2008 Source: Modified from GPO Access The strong dollar against the yen between 2001 and 2002, which was the beginning of the Bush administration, discouraged importation by Japan from the United States (Atkinson and Hutto). At the same time, citizens of the United States opted to import valuable items such as automobiles at the expense of the locally manufactured ones, thus putting the United States automobile industry in the quagmire in which it is today (OECD). The consequence of this is that major competitors such as the Japanese automakers have adversely affected local automakers such as Ford, and the whole industry has been earmarked for revival in the Economic Stimulus Package (OECD). Interest rates Government bond yields and interest rates generally declined between 2000 and 2008. For instance, the value of bills at auction declined steadily from $ 5. 85 to $1. 01 in 2003, but steadily rose from $1. 38 to $4. 73 in 2006 (GPO Access). The low price of bonds meant that banks were in a position to purchase more government bonds, thus diverting their attention from other financial service users such as borrowers (Crutsinger and Aversa). Ultimately, banks were forced to impose high interest rates on the loans they offered to the public, implying that most small business holders and individuals were crippled by a massive credit crunch (Crutsinger and Aversa). The ensuing credit crunch adversely affected the United States economy particularly towards the ends of the end of the Bush administration (Crutsinger and Aversa). Banks were most affected by the financial woes and this necessitated the Bush administration to consider taking ownership of various banks in a bid to protect them from collapsing (Crutsinger and Aversa). This move was however also ill planned, as it would result in unnecessary government expenditure, resulting into higher inflation in the United States (Hanke). In addition, there was no assurance that with the government’s acquisition of the banks, their performance would improve (Hanke). Conclusion. Even though the world witnessed a massive economic recession, the woes in the United States stemmed from the fact that the Bush administration spent excessively on the war in Iraq and Afghanistan, which generally weakened the performance of most local institutions. The underperformance in various sectors was shown in high rates of unemployment, high inflation, fluctuating levels of money supply and foreign exchange rates as well as high bank interest rates. The combined effect of the various phenomena led to a crisis in the entire United States economy, thus making the Bush administration one of the worst leaderships of the United States. References Atkinson Robert D and Julie Hutto 18October 2004. Bush vs. Clinton: An Economic Performance Index. 10 March 2009. http://www. ppionline. org/ppi_ci. cfm? knlgAreaID=107subsecID=295contentID=252964 Crutsinger, Martin and Aversa, Jeannine 8 October 2008. Bush administration mulls bank stakes. 10 March 2009. http://www. freep. com/article/20081008/BUSINESS07/81008120/1015/BUSINESS02/Bush+administration+mulls+bank+stakes Curl, Joseph. 23 Oct. 2008 McCain lambastes Bush years. 10 March 2009. http://www. washingtontimes. com/news/2008/oct/23/mccain-lambastes-bush-years/ GPO Access . Civilian unemployment rate. 10 March 2009. http://www. gpoaccess. gov/eop/2009/B42. xls GPO Access . Money stock and debt measures, 1965–2008. 10 March 2009 http://www. gpoaccess. gov/eop/2009/B69. xls GPO Access. Bond yields and interest rates, 1929–2008. 10 March 2009. http://www. gpoaccess. gov/eop/2009/B73. xls GPO Access. Changes in consumer price indexes for commodities and services, 1929–2007. 10 March 2009. http://www. gpoaccess. gov/eop/2009/B64. xls GPO Access. Foreign exchange rates, 1985–2008. 10 March 2009. http://www. gpoaccess. gov/eop/2009/B110. xls. Hanke, Steve H. September 24, 2008 The Bush Legacy: Deflation or Inflation? 10 March 2009. http://www. cato. org/pub_display. php? pub_id=9663 Irwin, Neil and Eggen, Dan. 12 Jan. 2009. The Washington Post. Economy Made Few Gains in Bush Years: Eight-Year Period Is Weakest in Decades. http://www. washingtonpost. com/wp-dyn/content/story/2009/01/12/ST2009011200359. html National Organization for Women. 27 August 2004. Bushs Economic Failure Weakens Middle Class, Deepens Poverty and Harms Women and Families. 10 March 2009. http://www. now. org/press/08-04/08-27. html OECD. Macroeconomic indicators. 10 March 2009. http://stats. oecd. org/mei/default. asp? lang=esubject=15country=USA Robinson, Woodward, Gellman. Timeline: Bushs Eight Years in Office. 10 March 2009. http://www. washingtonpost. com/wp-srv/politics/bush/legacy/timeline Shi, Leiyu and Stevens Gregory D. Vulnerable Populations in the United States. New York: John Wiley and Sons, 2004 The High Cost of Health Care. 25 November 2007. The New York Times. 10 March 2009. http://www. nytimes. com/2007/11/25/opinion/25sun1. html? _r=1 United states Department of Labor Bureau of Labor Statistics. 10 March 2009 http://www. bls. gov/.

Planned Change Interventions And Human Process Interventions Management Essay

Planned Change Interventions And Human Process Interventions Management Essay Today, the OD field has grown increasingly strong over the past decade. Today, most authors define the term Intervention of organization development as planned aimed to help increasing organizational effectiveness (Worley Cummings, 2009; Frend Bell, 1990). According Swanson (, 2001, p.99) Intervention processes focuses on improving communication, problem solving, decision making and leadership. Besides that, he also found that intervention refers to a set of planned activities intended to help organization increase its effectiveness (Swanson, 2001, p.99). According to Worley Cummings (2009 ) there are four types of Interventions used in OD today , there are : Human process, Techno structural, Human Resources management and Strategic. Organisation Development of change is affected through individual, groups and organization. 1.1 Human process Interventions : According to Worley Cummings (2009, p. 156 ) Human process intervention derive mainly from the disciplines of psychology and social psychology and the applied fields of groups dynamic and human relations. Follow the theory of human process, DeSimone and Werner (2009 ,p. 498 ) defined that Human process- based interventions are directed at improving interpersonal, intragroup and intergroup relation . Human process includes the following numerous of step such as: Process consultation, third -party interventions, team building, organization confrontation meeting, intergroup relations interventions and large group intervention. OD programs focused more on interpersonal dynamics and social relation. The purpose of the change is to make the company achieve the full potential of productivity and profitability, to be able to solve its own problems. According to Neumann, Kellner, Shepherd (1997) human process interventions focus on improving communication, interaction and leadership, gain the skills and understanding to identify, resolve conflicts and solve problem through process consultation and Third- party intervention. Human Process Interventions also following team building interventions through helps the development of organizational success. Including team building knowledge to solve problems in the organization, team building help team members feel less pressure, devise solution to problem. Team buildings also need to trust and support members in order to help members more creative ideas to help complete the groups task, increase understanding, improvement and increased ability about interpersonal behavior. 1.2 Techno structural : On the other hand, Techno structural forced on organizations technology, structural, task method, and the work design in the organisation. Technological changes have been designed to make products or services more efficiently. This intervention aims to achieve a more appropriate structure and cost effective organization and address issues such as group activities, structural design, downsizing and reengineering. According to Jones, Heijden Bono (2008, p. 161) techno- structural usually consider a common platform when bringing about the required techno structural change. Human Process Interventions also on the payroll reduction through understanding of the organizations strategy such as reduce the incidence of costs through the organization by reducing costs, reducing the size and design of organizations, layoffs. And it also through reengineering intervention in order to have result in faster, more responsive task performance and control work process more effectively (Worley Cummings, 2009). Techno- Structural Changes also need to re-thinking and re-design of business processes to achieve performance. 1.3 Human resources Management and Strategic: As further analysis, the human resources Management and Strategic focus on integrated human resource practices and how they can be used to integrate the employees of both organizations. Human Resources Management used to develop support and help people in organisation (Worley Cummings ,2009). These practices include career planning, performance management, reward systems, job assignment, recruitment and retention, goal setting relate to dealing with human resource. According to Jones, Heijden Bono (2008, p.166) Strategic interventions in change situations tend to address the relationship between an organization and its environment. Intervention strategies of integration issues and implement strategic plans to achieve cross-organizational development through the encouragement of participation and it also issues across traditional strategic planning. Besides that, Intervention strategies of integrations bring about a fit between business strategies analysis, culture, and the larger environment. Hence, integrated Strategic change intervention and trans-organisational development intervention will work towards integrated strategic planning, action and tactical operations and in solving problems together to make this acquisition successful. 2: Implementing Change: 2.1. Approach to change: Approaches to Change is the process of introduces change management through the process help people understand their role of the change agent at individual and organisational levels. Approaches to change can affect behaviour to making happen at work and on organisational performance through influence processes, behaviour and interpersonal relationship. The four approaches are defined ( Harris,2006 ) as developmental transition, Task- focused transitions, Charismatic transformations and Turnarounds. All style of change applied for single leadership styles depend on the scale of change. By developmental transitions: used to growing market, product innovation and emphasis on market leader culture individual development, team skills. They point to changes in the organization continually aligning and adjusting itself to move in its environment. Their goals are voluntary commitment to shared vision of continuous improvement which the primary style of management is consultative ( Stace Dunphy , 2001 ). By task- focused transitions: they refer to have a strong direction for the top level of autonomous units in the implementation ( Harris,2006). According to Baker McKenzie (2009, p. 381 ) they refer to change in which there is a directive style of leadership at the top, with a more consultative approach lower down in the organisation. Their goals are try to conform to redefined job performance systems and beside that strength of this approach are clear focus on tasks- related issue, clear communication, clear roles, relentless approach to change ( Stace Dunphy , 2001 ). By charismatic transformation: they refer to the need radical change by charismatic leadership style and consultation management style who able to engage and minds of employees in new direction. By Turnarounds: refer to used of markets environment changes dramatically is now aligned with external environment ( Stace Dunphy , 2001 ).These are applicable to situation where a disjuncture exists between the organisation and its environment but there is little support be employees for the need for change and little time to engage them in a participative change style( Baker McKenzie, 2009, p. 381 ). In this situation, their goals are comply with radically redefined culture, goals and performance standards with need for a directive/coercive change style. 2.2 Type of leadership: a : Coaches: Leadership training describes a specific type of intervention that can be done strategic with individuals, groups or organization ( Orem, Binkert et al, 2007 ). According to Lee ( 2003 , p. 151) Leadership coaching has become a key to success to both individuals and organisations. Leadership coaching aims to promote progress by providing focus and awareness to help those who are trained to achieve fuller potential. For leadership coaching to be effective, there must be use of personal power and expertise and use role of modelling. This means that individuals who are coached to feel ensure that exchange with coach will be kept confidential and will not affect their jobs or their status in the organization. Leadership coaching should be regarded as an iterative process that people can evaluate the behaviour in their life, they have adjusted until they feel that it right. When done properly, leadership coaching is very active and contributes to the creativity and innovation in organiza tions. b : Captain: Captain leadership though process of directed interaction around main changes. Using the power of manager positions and strategies from top management. Captain leadership are also through communication and cultural renewal. Its aim to get staff behaviour in line with vision and use line managers for communication. Cultural renewal through retraining uses rational strategy and constant adjusting behaviour to match changing strategy ( Stace Dunphy , 2001). c. Charismatic: Most charismatic leader can get others to understand the vision or their goals through the use of symbolic interactive and use of personal charisma that people can understand. Charismatic note communication aim to get emotional commitment to the vision .Cultural renewal is radically different culture and values and creating participation with new role models. ( Stace Dunphy , 2001). d. Commander: Commander leadership behaviour is across the board directive action, use of personal power and sanction, beside that also infusion of new role modelling. Communication: its aim to get across organisation is in crisis, use of formal, authoritative communication. Cultural renewal used power coercive strategy, radical challenge to existing values and culture, and reforming new culture. ( Stace Dunphy , 2001). 3. Implementing Change Today, employees and manager can think about the develop way to improve the organisation cultural change, organisation design; built to changebut let these ideas are put into action. According to Daft (2010, p.433) Implementation is the most crucial part of the change process, but it is also the most difficult. Change strategies to understand and implement the activities of the organization, how to function in its environment, what the advantages and disadvantages are and how it will be affected by changes to them to plan the implementation of effective. This topic now will explain and analysis some of the key change strategies from thinking to frameworks for action, with what we will change and why we will change need to change to the how manager change it. From a study of implementing change currently, I have identified two general approaches to change strategies, which are cultural change and organisation design. Change is frequently disruptive and uncomfortable for manager as wel l as employees (Daft, 2010,p. 433). 3.1 Cultural change : According to Weiner Ronch (p.24 ) Implementing culture change involve moving an organization to some desires future state. A CEO or manager noticed a problem in the culture of an organization. This is a culture change towards the most ordinary way, from the top. First, force on the culture change is the diversity of todays workforce ( Daft, 2010,p. 431). His analysed that diversity is a fact of life for organizations today, and many are implementing new training, mentoring, methods, and diversity recruiting programs, new benefits respond a work force more diverse. However, if the basic culture of an organization that has not changed, all other efforts to support diversity will fail. However, culture change can be particularly difficult because it challengers peoples core values and established ways of thinking and doing things (Daft, 2010, p. 431). Hence, leadership from the top is the next turned to matching the strategy of culture change with the organizations top-down management style and it also driving cultural change. Cultural change is difficult but nevertheless it can still be achieved (Robbins, 1998 ). Miller (1998) showed that changing the culture of an organization requires strong motivation and a careful strategy because cultural change could cause disastrous results, including the collapse of the organization. Implementing successful cultural change is a big challenge, including time and effort. But, if the successful cultural change, organizations should look for innovation and ready to face with the challenges in the future. 3.2: Organisation design: Strategy implementation change involves the use of organizational design, the process of organizational design will allow an organization to improve employee satisfaction, customer satisfaction, and financial performance also improved as a competitive. In order for an organization that has successfully created the best choice is the design hierarchy, integration, control, and powers. The design organization is a business capability to identify changes in market and competitive adaptation. Benefits of strategic organizational design is to ensure correct information to put the right people at the right time, besides it also offers financial and performance monitoring strategies of the organization. Without a supporting culture, even the safety procedures are the best design will fail. But with the right combination between organizational change dynamics and strategies for change, the whole initiative will be a best service. 4: Institutionalisation of Planned Change: What the term Institutionalisation of planned change The term Institutionalisation of planned change is the processes that are designed to fix the changes in place so that the change becomes normal and people do not go back to their old ways (Worley Cummings ,2009 ). An institutionalisation is an important concept in process improvement if designed to fix changes in organisation. When referring to the common goal and generic practice descriptions, institutional means that the process is ingrained in how the work is done and is committed and consistent to make this process. Institutionalisation processes are likely to be retained and maintaining them of the organizations functioning for during a long time and stress. However, the implementation of this process may also need to change to ensure that it remains effective and reach their performances tasks. According to Kurtz (1999 , p.211 ) Institutionalization process of building the capacities of persons, institutions, communities, organizations and even nations to reflect a set of pr eferred visions, values, policies, principles and practices. Other author defined that The institutionalization processes are critical since they link directly with institutionalization outcomes, regardless of the change (Jacobs, p.184 ). 4.2 Institutionalization Process: Socialization: Socialization is the process of complex interactions the transmission of information about ideas and belief systems, institutions, norms, values with respect to the intervention and explains social life. For the better understand, according to Edles Appelrouth (2008, p.354 ) Socialization refers to the process by which individuals come to regard specific norms as binding. It necessarily involves a community in order to change program of organization. Socialization also seen as induction of new member to help bring new member onboard and allows participants to reaffirm belief systems, institutions, norms, values (Worley Cummings, 2009). Hence, through socialization, members can develop a sense and personal awareness and capacity for independent thought and action. Commitment : According to (Worley Cummings, 2009, p.206) Commitment should allow people to select the necessary behavors freely, explicitly and publicly . Throughout the pursuit of change, commitment should derive at all level of organisation and intervention includes initial commitment to the program as well as recommitment over time. Hence, manager should make it a top priority to prove their commitment to the transformation process. Reward allocation: This involves linking rewards to the new behaviours required by an intervention. (Worley Cummings, 2009, p.207 ). Reward management system can serve to attract potential candidates, retain valuable employees, motivate employees and support organizations in achieving human resources, organizational goals and get the competitive advantage. According to Stewart Donleavy ( 1995) identified reward allocation based on three aspects there are: Equity, Equality and Need. Equity and Equality is importance means of reward allocation, all individuals have rewarded equally, fairness and need to be seen to be equitable by employees. The third of reward allocation is need. In this term, can understand that the individuals focus on reward to reach the level of need, which mean that the greater the need, the higher the reward (Stewart Donleavy, 1995 ). Diffusion : The process of transferring interventions is from one system to the other systems. Facilitate the diffusion of intelligence institutions a wider base of organizations supporting new behaviors. Sending and calibration: This process through using feedback and provide information, desired intervention behaviours and talking correct action ( Worley Cummings, 2009). The organization is planning to facilitate organizational change to improve the performance of the organization and to achieve their goals and objectives more effectively through feedback, provide information to ensure that behaviours are in line with intervention. 5.0: Conclusion: In this report, based on research from a lot of author and based on their idea, we deeply understanding about planned change of organisation. The aim of change is planning and organizational changes related to the organization of work processes, develop the skills of staff in the change process .In order to successful, organizations need to improve the performance of the change plan. The most importance factor of organization need to change are culture change and organization design. Culture change and organization design are interrelationship with behaviours and share value. Changes need to be clear analysis of the current situation of the surveyed organizations about the structure, finance, staff skills, strengths and weaknesses must be listed and planning for change.

Methods Of Personality Research ? Clinical Vs. Experimental :: essays research papers

The development of personality has long been an area of extreme interest to psychologists and psychoanalysts alike and many different theories of personality have developed over the years. From Sigmund Freud to B.F. Skinner, everyone seems to have not only an opinion of what personality is and how it develops but also an idea as to what is the best way to measure and report their findings. In order to test their theories, it was necessary to formulate methods of research that were effective, ethical and would provide a solid foundation for future personality research.Although both the clinical and experimental methods of personality research have lent themselves to our present day understanding of the human psyche and personality, each has done so in vastly different ways. Freud and his colleagues, who pioneered the clinical research method, chose to observe their clients in an up close and personal fashion. A great deal of their research findings came from interviews with psychologically disturbed patients. Personality psychologists who opt for the clinical method of research regard their work as both a method of gathering information and testing hypothesis as well as an opportunity to provide therapy and encourage healing. Therefore, the clinical method is very person oriented and allows for a more intimate study of the individual personality.Proponents of the experimental method are equally as dedicated to their methods of research. Not unlike clinical researchers, experimental researchers regard their methods as the best way of gathering information to support hypothesis regarding personality. Although their methods are not as up close and personal as those who study using the clinical method, they are certainly valuable. Experimental research is often regarded as the best form of research, due to its strict adherence to rigid research guidelines. Although neither of these two methods are infallible, each has its own merits and downfalls. In order to be best able to critique these methods one must have a general knowledge of each method, and an understanding of what has allowed them their staying power in the field of psychological research. The Clinical Research MethodThe clinical method of personality research developed literally at the patient’s bedside. During this time in the life of psychoanalytic research, the subjects were usually afflicted with one type of psychotic disorder or another. This bedside approach to analysis allowed for the psychiatrist or psychologist to observe the patient in their most natural surroundings.

Global Poisoning System Essay -- Technology

Abstract: This paper focuses on modeling the errors which normally degrade the accuracy of Global Poisoning System (GPS). The performance of the GPS is mainly affected by ionospheric errors. SiRF Star III single frequency receiver is used for collecting and projecting datum in World Geodetic System 1984 (WGS-84) co-ordinate form. To project the ellipsoidal model onto a map model, datum conversion from WGS-84 to Universal Transverse Mercator (UTM) form is needed. The conversion introduces errors in the datum. The variation in the errors can be observed from day to night, area to area and also due to the seasonal changes. The datum is collected from Ameerpet region of Hyderabad, which is a heavily populated area with heavy traffic and tall buildings. The variation in the datum has been observed from afternoon to evening. Keywords: GPS, WGS-84, UTM, Ionospheric errors, Northings and Eastings I. INTRODUCTION The space-based global navigation satellite system that provides reliable location and time information in all weather and at all times and anywhere on or near the Earth with sub-meter accuracy is called Global Positioning System (GPS) [1]. It consists of a constellation of 28 satellites in six different orbits which give the information of the position of the user with sub meter accuracy [3]. If there are four or more GPS satellites in unobstructed line of sight with the receiver, accurate spatial co-ordinates can be obtained [2]. The datum obtained from the satellites, contain the information about the position and timing by calculating the the Keplerian orbit elements. The location information from GPS is based on the choice of coordinate system and datum [3]. The coordinate systems that are mostly used in GPS are Wor... ...ned due to the rounding up of the values in the algorithm. Works Cited [1] Bradford w. Parkinson. â€Å"Global Positioning System: Theory and Applications – vol. I and II†, American Institute of Aeronautics and Astronautics, Washington, 1996. [2] http://edu-observatory.org/gps/gps_accuracy.html, visited on 1/12/10. [3] http://www. elsevierdirect.com/companions/ 9780126836301/ appendices/ Chapter_2_ECI_ Cartesian_Coordinates_to_Kepler_Orbit_Elements_Conversion.pdf [4] http://www.squidoo.com/GPS-coordinate-systems-datums [5] Iyiade Adeniyi, â€Å"Ionospheric Error in GPS Applications† (www.ursi.org/proceedings /procGA05/pdf/GP1. 46(01062).pdf), visited on 30/10/10. [6] Ordnance Survey, â€Å"A Guide to Coordinate System in Great Britain†, (http://www.ordnancesurvey.co.uk/oswebsite/gps/docs/A_Guide_to_Coordinate_Systems_in_Great_Britain.pdf), visited on05/01/11.

Dulce Et Decorum Est :: essays research papers

The irony in the poem Dulce it Decorum Est is that it is not sweet and fitting to die for one’s country when you have actually experienced war. Owen is describing how psychologically and physically exhausting W.W.I was for the soldiers that had to endure such a cruel ordeal and not how patriotic and honorable it was . In the first stanza Owen describes how the soldiers are trudging back to camp from battle. We see the soldiers, fatigued and wounded, returning to base camp: Bent double, like old beggars under sacks, knock-kneed, coughing like hags, we cursed through sludge, Till on the haunting flares we turned our backs And towards are distant rest began to trudge. Men marched asleep. Many had lost their boots But limped on, blood-shod. All went lame; all blind; Drunk with fatigue; deaf even to the hoots... Of tired, outstripped Five-Nines that dropped behind. The way Owen describes the trudge back to camp allows the reader to open their minds to the events that are occurring. This allows them to see the cruel reality that the war was for the soldiers. I believe Owen’s use of these images are aimed at discouraging the mere thought of war. In the second stanza Owen is describing a gas attack on the soldiers as they are trudging back to camp. Owen describes the soldiers fumbling to get their mask fastened, all but one, a lone soldier. He is struggling to get his mask on but doesn’t get it fastened quick enough and suffers from the full effects of deadly gas: Gas! Gas! Quick boys!-An ecstasy of fumbling, Fitting the clumsy helmets just in time; But someone still was yelling out and stumbling And flound’ring like a man in fire or lime... Dim, through the misty panes and thick green light, As under a green sea, I saw him drowning. The way Owen describes a comrade watching as a lone soldier is struggling to get his mask fastened awakens the minds of the readers to see the psychological effect that this had on the soldiers. Making the reader see that war is cruel and unjust. In the third stanza Owen is describing the dead soldier. This allows the reader to view war in its full affect: In all my dreams, before my helpless sight, He plunges at me, guttering, choking, drowning. If in some smothering dreams you too could pace Behind the wagon that we flung him in, And watch the white eyes writhing in his face, His hanging face, like a devil’s sick sin; If you could hear at every jolt, the blood

An Argumentative Essay Regarding the building of the Keystone pipeline

With an increasing global population and ever industrializing society's, environmental concern is rarely given priority over economic incentive. But what people fail to realize is that our environmental failures, and relative apathy about it set up a plethora of problems for future generations to deal with. One of the most important decisions president Obama will face in the next year will be whether or not to approve the building of the Keystone XL pipeline, a massively sized, and massively controversial oil pipeline that would stretch all the way from Alberta Canada, to American oil refineries along the Gulf Of Mexico.Despite the economic incentive present, the building of the Keystone XL pipeline should not happen because of the environmental risks posed, and the fact that it bolsters our dependence on fossil fuels. Oil pipelines are prone to environmentally devastating spills, and have never proved to be an effective long term solution for the transport of crude oil. A pipeline t he size of the Keystone XL would simply be a disaster waiting to happen.The proposed pipeline would stretch over 2,000 miles, and go directly above the Ogalalla Aquifer in the central United States. The Ogalalla aquifer is one of the largest, and most important in the entire United States, â€Å"About 27 percent of the irrigated land in the United States overlies this aquifer system, which yields about 30 percent of all ground water used for irrigation in the United States. The aquifer system supplies drinking water to 82 percent of the 2. 3 million people (1990 census) who live within the boundaries of the High Plains study area.† (Dennehy)The sheer size of the aquifer makes it so that the Keystone XL would have to go over it in order to reach it's destination, so what damage a spill would have is only magnified by the agricultural importance of the aquifer. There have been 24 oil pipeline spills in the US alone over the last decade, spilling over 680 thousand tonnes of oil. (List of Oil Spills). And even despite a recent spill in Arkansas, proponents of the pipeline still have failed to properly look into it's potential impact. â€Å"†¦the study is missing some critical elements, including an in-depth review of pipeline safety issues, added pollution in refinery communities and a special assessment of the impact on wildlife†¦. Keystone XL is rife with issues that exacerbate climate change and environmental injustices. † (Mogerman).Rather than be concerned with the issues presented by the pipeline, or the past precedent of failure many pipelines have had in the US, Keystone supporters seem to only be focused on the profit it's building would turn.And many wealthy supporters have turned to lobbying News programs into downplaying it's risks. â€Å"TV Outlets Mentioned Jobs Benefits Twice As Often As Spill Risks. Television outlets overlooked the threat of Keystone XL to the sensitive ecosystems along the pipeline route, mentioning the r isk of a spill in just 20 percent of coverage since Election Day, November 6, 2012. Meanwhile, 43 percent of television coverage promoted the jobs benefits of the pipeline.† (Fitsimmons)The media is the most effective way to get a message to the public, and wealthy oil corporations have proved they're willing to spend money to get a persuasive message across to the public, â€Å"Keystone pipeline supporters outspend it's opponents 35 to 1†¦ Some of this money going to news stations to encourage a positive view be portrayed. † (Israel) If the Keystone pipeline is built, a potential spill poses immense environmental risk to humans and wildlife alike, but supporters fail to acknowledge these risks and continue to push for it's production.America should be moving toward widespread usage of renewable energy, for the sake of its economy and environment; the building of the Keystone XL pipeline would only further our national dependence on non-sustainable sources of energ y.America, like many countries worldwide has been making a push toward sustainable energy on all fronts, and as public support of the shift becomes more and more apparent, â€Å"85% of Iowan's support wind farms, and this number is an accurate gauge of the approximate public attitude nationwide.† (Haugen) large energy companies, and other companies like car manufacturers become more and more likely to jump on the bandwagon and help the progress, â€Å"Green car madness has taken over. This year we have seen more electric and hybrid vehicle startups than ever before. † (Morrison) Nearly everyone recognizes the benefits of the shift, both in terms of how it would help our environment in the long term, but also the economic impact it would have, (reduced gas costs, lower electric and other utilities bills†¦ etc. ) But still, many large companies work to impede the progress in favor of  maintaining our dependence on fossil fuels.The American Petroleum institute has worked with many oil industry protection companies to stymie the renewable energy movement, even in some cases, â€Å"posing as environmentalist groups in order to attract the support of environmentalists while simultaneously pushing their anti-renewable agenda. † (Blankenhorn) Many of these companies striving against renewable energy also support the building of the Keystone pipeline, using the justification that the building of the pipeline would lower gas prices.But what they fail to acknowledge is the basic economic fallacy of this, â€Å"Fossil energy prices are not going to fall. The more you remove carbon-based resources from the ground, the more it costs to get more. † (Blankenhorn) The law of supply and demand dictates that as supply lessens, demand goes up, and as does price. So even if prices are lowered in the short term, the fact that crude oil is a non-renewable resource assures that the pipeline is in no way a permanent solution to gas prices so many peo ple worry about. Perhaps a more permanent solution to gas prices would to eliminate gas altogether.Rather than pumping money into a project like the pipeline that would simply increase our dependence on fossil fuels, more money should be put into the research and development of sustainable energy. With the US dollar that will go into building the Keystone pipeline, â€Å"Approximately 12. 2$ billion† (TransCanada), with that money alone, we could afford to put a whole home solar panel system on over 1. 8 million homes across the country (Wholesale Solar), or purchase a Nissan Leaf electric car (no gas emissions, 108 mpg) for over four hundred thousand people.(Gunther)Supporters of the Keystone Pipeline argue that the jobs created by the pipeline, and the money that would in turn be pumped into the economy validates its building. Approval of the pipeline would immediately add many job opportunities to the American workforce, â€Å"It's estimated that the Keystone XL project w ould help create at least 20,000 new American jobs in manufacturing and construction, said House Speaker John Boehner. † (Shierter) This immediate influx of jobs would benefit the national economy and reduce unemployment.Supporters also say that it's building would help reduce gas prices throughout the country, a pressing issue that effects a large number of people. â€Å".. they say the few pipelines that do connect Canada's oil production region to the US currently flow where refining capacity is limited. This means less gasoline for your tank. The result would mean more supply for US consumers, and therefore, lower gasoline prices. † (Sanati) With the pipeline carrying nearly 800,000 barrels of oil a day directly into U. S. Refineries, our foreign dependence would be significantly reduced, and the ‘everyday person' would see a drop in their gas prices.Supporters say that these economic incentives are enough enough to outweigh the environmental risks of building the pipeline. While the fact that the pipeline being built would immediately create 20,000+ jobs for American people is a fact, and can't be refuted, what supporters like John Boehner fail to acknowledge is the permanence of these jobs. The national energy panel came out with a report regarding the economic impact of building the pipeline, saying â€Å"†¦ once up and running, the operation of the pipeline would only support 35 permanent and 15 temporary jobs, mostly for inspections, maintenance and repairs.Based on this estimate, routine operation of the proposed pipeline would have negligible socioeconomic impacts. † (Buford) What good in an influx of 20,000+ jobs if, once done with their initial job are no longer needed? The idea that the jobs created by the pipeline should be enough to make us want to build it is a short-sighted evasion of facts. Rather than thrust people into impermanent jobs related to the pipeline employers nationwide should be pushing people towa rd working in the field of renewable energy, â€Å"The field of renewable energy has expanded vastly over the last 10 years, creating over 2.3 permanent jobs worldwide.A number expected to continue increasing. † But America has yet to embrace this shift as other countries have â€Å"In the United States, federal policies have been weak and inconsistent over the years. Still, a study for the American Solar Energy Society found that the U. S. renewables sector employed close to 200,000 people directly in 2006 and another 246,000 indirectly. † (Bezdek) The potential is there for renewable energy to emerge as a power player in terms of national employment in the U.S, other countries show it's massive potential, â€Å"In 2006 Germany had some 259,000 direct and indirect jobs in the renewables sector.The number is expected to reach 400,000-500,000 by 2020 and then 710,000 by 2030. † (Buhler) Yet the U. S still seems wary to make a commitment to renewable energy, in ma ny ways do to powerful oil companies and other people with economic interests in oil working to impede a national shift. Rather than focus on the short term employment that would come from the Keystone Pipeline, the American government and energy companies should work on shifting from fossils fuels, to renewable energy.It would not only benefit the environment, but expand an already existing field of permanent jobs. The risks posed by building the Keystone XL pipeline outweigh it's economic potential by a large margin. It's building would only further delay us as a country from moving toward widespread renewable energy. As inhabitants of this Earth it is our responsibility to preserve and protect the Earth and it's natural resources for future generations, to build the Keystone pipeline would contradict that philosophy.Many people have stepped up for the cause and publicly opposed the pipeline, whether through petitions, letters to political figures, or actual demonstrations, this p ublic pressure is what convinces politicians to support a stance, and this will to protect is exactly what will end up preserving our Earth. â€Å"We abuse land because we regard it as a commodity, belonging to us. When we see land as a community to which we belong, then we may begin to use it with love and respect. † An Argumentative Essay Regarding the building of the Keystone pipeline With an increasing global population and ever industrializing society's, environmental concern is rarely given priority over economic incentive. But what people fail to realize is that our environmental failures, and relative apathy about it set up a plethora of problems for future generations to deal with. One of the most important decisions president Obama will face in the next year will be whether or not to approve the building of the Keystone XL pipeline, a massively sized, and massively controversial oil pipeline that would stretch all the way from Alberta Canada, to American oil refineries along the Gulf Of Mexico.Despite the economic incentive present, the building of the Keystone XL pipeline should not happen because of the environmental risks posed, and the fact that it bolsters our dependence on fossil fuels. Oil pipelines are prone to environmentally devastating spills, and have never proved to be an effective long term solution for the transport of crude oil. A pipeline t he size of the Keystone XL would simply be a disaster waiting to happen.The proposed pipeline would stretch over 2,000 miles, and go directly above the Ogalalla Aquifer in the central United States. The Ogalalla aquifer is one of the largest, and most important in the entire United States, â€Å"About 27 percent of the irrigated land in the United States overlies this aquifer system, which yields about 30 percent of all ground water used for irrigation in the United States. The aquifer system supplies drinking water to 82 percent of the 2. 3 million people (1990 census) who live within the boundaries of the High Plains study area.† (Dennehy)The sheer size of the aquifer makes it so that the Keystone XL would have to go over it in order to reach it's destination, so what damage a spill would have is only magnified by the agricultural importance of the aquifer. There have been 24 oil pipeline spills in the US alone over the last decade, spilling over 680 thousand tonnes of oil. (List of Oil Spills).And even despite a recent spill in Arkansas, proponents of the pipeline still have failed to properly look into it's potential impact. â€Å"†¦the study is missing some critical elements, including an in-depth review of pipeline safety issues, added pollution in refinery communities and a special assessment of the impact on wildlife†¦. Keystone XL is rife with issues that exacerbate climate change and environmental injustices. † (Mogerman). Rather than be concerned with the issues presented by the pipeline, or the past precedent of failure many pipelines have had in the US, Keystone supporters seem to only be focused on the profit it's building would turn.And many wealthy supporters have turned to lobbying News programs into downplaying it's risks. â€Å"TV Outlets Mentioned Jobs Benefits Twice As Often As Spill Risks. Television outlets overlooked the threat of Keystone XL to the sensitive ecosystems along the pipeline route, mentioning the r isk of a spill in just 20 percent of coverage since Election Day, November 6, 2012. Meanwhile, 43 percent of television coverage promoted the jobs benefits of the pipeline.† (Fitsimmons)The media is the most effective way to get a message to the public, and wealthy oil corporations have proved they're willing to spend money to get a persuasive message across to the public, â€Å"Keystone pipeline supporters outspend it's opponents 35 to 1†¦ Some of this money going to news stations to encourage a positive view be portrayed. † (Israel) If the Keystone pipeline is built, a potential spill poses immense environmental risk to humans and wildlife alike, but supporters fail to acknowledge these risks and continue to push for it's production.America should be moving toward widespread usage of renewable energy, for the sake of its economy and environment; the building of the Keystone XL pipeline would only further our national dependence on non-sustainable sources of energ y. America, like many countries worldwide has been making a push toward sustainable energy on all fronts, and as public support of the shift becomes more and more apparent, â€Å"85% of Iowan's support wind farms, and this number is an accurate gauge of the approximate public attitude nationwide.† (Haugen)Large energy companies, and other companies like car manufacturers become more and more likely to jump on the bandwagon and help the progress, â€Å"Green car madness has taken over. This year we have seen more electric and hybrid vehicle startups than ever before. † (Morrison) Nearly everyone recognizes the benefits of the shift, both in terms of how it would help our environment in the long term, but also the economic impact it would have, (reduced gas costs, lower electric and other utilities bills†¦ etc. )But still, many large companies work to impede the progress in favor of  maintaining our dependence on fossil fuels. The American Petroleum institute has worked with many oil industry protection companies to stymie the renewable energy movement, even in some cases, â€Å"posing as environmentalist groups in order to attract the support of environmentalists while simultaneously pushing their anti-renewable agenda. † (Blankenhorn) Many of these companies striving against renewable energy also support the building of the Keystone pipeline, using the justification that the building of the pipeline would lower gas prices.But what they fail to acknowledge is the basic economic fallacy of this, â€Å"Fossil energy prices are not going to fall. The more you remove carbon-based resources from the ground, the more it costs to get more. † (Blankenhorn) The law of supply and demand dictates that as supply lessens, demand goes up, and as does price. So even if prices are lowered in the short term, the fact that crude oil is a non-renewable resource assures that the pipeline is in no way a permanent solution to gas prices so many peo ple worry about. Perhaps a more permanent solution to gas prices would to eliminate gas altogether.Rather than pumping money into a project like the pipeline that would simply increase our dependence on fossil fuels, more money should be put into the research and development of sustainable energy. With the US dollar that will go into building the Keystone pipeline, â€Å"Approximately 12. 2$ billion† (TransCanada), with that money alone, we could afford to put a whole home solar panel system on over 1. 8 million homes across the country (Wholesale Solar), or purchase a Nissan Leaf electric car (no gas emissions, 108 mpg) for over four hundred thousand people.  (Gunther)Supporters of the Keystone Pipeline argue that the jobs created by the pipeline, and the money that would in turn be pumped into the economy validates its building. Approval of the pipeline would immediately add many job opportunities to the American workforce, â€Å"It's estimated that the Keystone XL proje ct would help create at least 20,000 new American jobs in manufacturing and construction, said House Speaker John Boehner. † (Shierter) This immediate influx of jobs would benefit the national economy and reduce unemployment.Supporters also say that it's building would help reduce gas prices throughout the country, a pressing issue that effects a large number of people. â€Å".. they say the few pipelines that do connect Canada's oil production region to the US currently flow where refining capacity is limited. This means less gasoline for your tank. The result would mean more supply for US consumers, and therefore, lower gasoline prices. † (Sanati) With the pipeline carrying nearly 800,000 barrels of oil a day directly into U. S. Refineries, our foreign dependence would be significantly reduced, and the ‘everyday person' would see a drop in their gas prices.Supporters say that these economic incentives are enough enough to outweigh the environmental risks of buil ding the pipeline. While the fact that the pipeline being built would immediately create 20,000+ jobs for American people is a fact, and can't be refuted, what supporters like John Boehner fail to acknowledge is the permanence of these jobs. The national energy panel came out with a report regarding the economic impact of building the pipeline, saying â€Å"†¦ once up and running, the operation of the pipeline would only support 35 permanent and 15 temporary jobs, mostly for inspections, maintenance and repairs.Based on this estimate, routine operation of the proposed pipeline would have negligible socioeconomic impacts. † (Buford) What good in an influx of 20,000+ jobs if, once done with their initial job are no longer needed? The idea that the jobs created by the pipeline should be enough to make us want to build it is a short-sighted evasion of facts. Rather than thrust people into impermanent jobs related to the pipeline employers nationwide should be pushing people toward working in the field of renewable energy, â€Å"The field of renewable energy has expanded vastly over the last 10 years, creating over 2.3 permanent jobs worldwide.A number expected to continue increasing. † But America has yet to embrace this shift as other countries have â€Å"In the United States, federal policies have been weak and inconsistent over the years. Still, a study for the American Solar Energy Society found that the U. S. renewables sector employed close to 200,000 people directly in 2006 and another 246,000 indirectly. † (Bezdek) The potential is there for renewable energy to emerge as a power player in terms of national employment in the U.S, other countries show it's massive potential, â€Å"In 2006 Germany had some 259,000 direct and indirect jobs in the renewables sector.The number is expected to reach 400,000-500,000 by 2020 and then 710,000 by 2030. † (Buhler) Yet the U. S still seems wary to make a commitment to renewable energy, i n many ways do to powerful oil companies and other people with economic interests in oil working to impede a national shift. Rather than focus on the short term employment that would come from the Keystone Pipeline, the American government and energy companies should work on shifting from fossils fuels, to renewable energy.It would not only benefit the environment, but expand an already existing field of permanent jobs. The risks posed by building the Keystone XL pipeline outweigh it's economic potential by a large margin. It's building would only further delay us as a country from moving toward widespread renewable energy. As inhabitants of this Earth it is our responsibility to preserve and protect the Earth and it's natural resources for future generations, to build the Keystone pipeline would contradict that philosophy.Many people have stepped up for the cause and publicly opposed the pipeline, whether through petitions, letters to political figures, or actual demonstrations, th is public pressure is what convinces politicians to support a stance, and this will to protect is exactly what will end up preserving our Earth. â€Å"We abuse land because we regard it as a commodity, belonging to us. When we see land as a community to which we belong, then we may begin to use it with love and respect. †