Monday, January 27, 2020

Industrial Analysis For The Candy Store Marketing Essay

Industrial Analysis For The Candy Store Marketing Essay Our business plan is to design an on campus candy store which provides a wide range of candies to students and the staff at a cheaper rate. We hope to provide a new sweet experience to our customers to sweeten their most memorable days with our candies. To the students who like sweets our store will be a paradise of candies. And we will ensure the 100% customer satisfaction. Our mission statement. Our mission is to introduce a new era in the sweet industry by innovating new products, to give a totally different experience to our customers who step on to our store and to inject freshness in the sweet industry such as candies with different flavours, wide range of party packages, seasonal offers and many more. Market forecast Sales value of sweets were slightly in pace between 2005 and 2006 but sales has being increased because of gum and jellies. Sources suggests that the sugar confectionery market will increase by 9% at current prices over the 2007-12 period, rising to an estimated  £1.3 billion by 2012. C:UsersSubnet1Desktopid=273283name=figure6-1-1185370514.jpgmaxWidth=851maxHeight=450.jpg Sales of sugar confectionery in the UK have followed a modest upward trend over the review period. Some industry commentators estimate even flatter trends and a minor growth of 3-3.5% between 2005-2007. Health concerns as well affected for the sales growth because more concern about balance diets. The sugar confectionery market will increase by 9% at current prices over the 2007-12 periods, rising to an estimated  £1.3 billion by 2012. However, removing the effects of inflation reveals a much more growth equating to just 1% in real-terms. The market increasing at a similar rate to that seen over the 2002-07 period, growing 6% over the next five years. With volume growth behind value in current terms, this is indicative of a rise in spend per unit on sugar confectionery over the forecast period. SWOT analysis Following are the strengths and opportunities of our business which we possess to bring a better range of candies to satisfy the customers we will minimize our weaknesses and threats while finding solutions to overcome them. Strengths are, The logo which speaks to the customer and attract them. Especially youngsters will be keener on the logo. Main concern will be on more natural colours and flavours will help to attract more customers. Since consumers are focus on health, gum and jellies have taken more priority as they made up of natural fruit juices. Novelty products such as party bags, seasonal products and surprise gifts help to drag more customers as well customized range of party packages. Attractive price range so that everyone willing to buy. Strong management team to organize plans for future and for past. As well developing good skills, sales strategies to attract more customers and also to maintain good faith with the retailers. Weaknesses are, Higher innovation cost has to occur to invent new candies to attract the customers. Efficiency is less as incapable of paying higher salary to staff. Less exposure to the wider market to attract more customers. Opportunities can be, Young generation looking for more diverse product range. On campus is a good location as there are no specific candy shops which provide variety of candies. Event coverage with discounted packages. Even in higher economic crisiss people will are willing to buy candies. Threats can be, Competition with other supermarkets which are based on campus. Economic slowdown. Price wars. Trend for discounts. Higher labour cost. PEST control analysis Political: The government would have to collect taxes from the shop therefore the candy store would have to pay the normal tax rates. The business doesnt need to be privatised because the property that they are going to use is in Brunel University. They have to follow the health and safety regulation due to being in the packed food industry. The business would not have control on the spending of the public funds however since they would pay tax they would want to know where the government is using the tax that they pay. Economical: The store will be less likely to be affected with the interest and inflation rate because the products are not very expensive therefore there would be minimal effect on the sales of the shop. If the store keeps the service friendly, helpful and has policies to deal with situations like sales return these factors would help create consumer confidence. The rate of unemployment would affect the business due to the reason that the people would be less likely to spend their disposable income on things like candy therefore they should develop a strategy that would help them keep going at the time of recession. The labour cost would be how much money they would spend on recruitment and the recruitment process. Socio- culture: the trend, consumers taste and preferences, change in lifestyle would affect the store the occupation wouldnt matter because all age groups would have it. Mainly it is targeted to the students and staff of the university. Also including things like organic candy that would also be ethnic and healthy to would attract many consumers. Technological: there would be a balanced effect of this factor on the business. They need software that would help them to innovate thing for the business so that they can maintain their consumers however they may also use it to increase the number of consumers for the business. The business can discover something new or improve the way they serve the consumers. If they have any way of doing the accounts and also to keep track on the financial side of the business. Legal: the business would need to follow all the employment laws and company laws. The business would need to find out what are the regulations of the business their type they may do this by going to the food department of the location where they are going to start and find out what sort of licence is needed to start up the store the business would also need to get employees identification number, resale permit and a food handler permit. Environmental: the store will not be affected a lot with the climatic changes because you can have candy anytime. The business may make more profits around Halloween and Christmas however it may remain popular throughout the season. Water resources wouldnt affect the business because the business wouldnt need water to serve the consumers however they would need it to remain hygienic however they may also use anti-bacterial gels. Energy supply would affect the business because they would not be able to use the computers, they may use the fridge that keeps the stock of the candy at a certain temperature if the electricity is not there that might differ the taste of the candy. Porters five forces The threats of new entrants Usually there will be more threats to a candy store as it can be initiate with lesser amount capital, can start up as a home industry, no investors needed etc. But since our candy store located on campus there will be less threats of new entrants so the competition will be low. The buyer power The consumers will compare the prices of other candy stores with us, and choose which one they can get more benefit and which one is cheaper, which one is delicious, in this case, we maybe reduce the price then get less profit or enhance the quality of candy then more and more consumers like our candy. So it can be stated that buyer power is high since the students and willing to buy a candy as a snack after a lecture. The supplier power In production of candies the primary raw materials we need are the coco beans, milk, sugar etc. When finding manufacturers, there are many but it is more important to find one which has quality products at a reasonable price. Sometimes the manufacturers may use financial techniques such as hedging in order to reduce the price impact of price rises on their own margins. However since the fine grade of coco production shows small part of world supply, the bargaining power of suppliers will increase. Overall it can say that suppliers power is high as we are buying raw materials from suppliers and preparing our sweets. The threat of substitution Some substitutes for a candy shop could be traditional chocolates, snacks and other confectionary products which customers used to satisfy their sweet tooth. So its clear that the candy industry should face numerous types of other substitutes such as peanut butter, yoghurts, ice creams, cookies etc. Therefore there is a good variety of substitutes available for the consumers which make the threat of substitution high. The competitive rivalry The intensity among rivalry among competitors in a business can lead to price wars, advertising battles, new product lines and high quality customer service. On campus our main rivalry party will be the supermarkets and shops which sell candies but as we selling variety of candies such as jaw breakers. Gummies, candy cane etc the competition will be less. So as we based on campus the competitors threat will be less to our candy store. SWOT analysis for our competitors Strengths Firms brand name and resources. Experience of being in the industry for longer time. Highly skilled labour. Weaknesses Low product awareness. Lack of variety of candies. Poor facility location. Lack of innovations. Opportunities Easy access to market. Even in inflationary situations people will tend to buy the candies. Special seasoning offers. Threats Since it is easy to start up more competitors will be there. As customers are more health conscious it will affect the sales volume. Imposing new regulations by government towards the sweet industry. Market segmentation Geography Segmentation strategy will allow the company to determine whether the segment is large enough to sustain the product or if there is no viable market for the product. If the company decides that the strategy is a viable one, than the company can implement and design a marketing mix strategy to implement for each of their individual segments. The candy shop we are going to open will be on campus in which our target customers will be mainly the students and the staff. The first task important to our candy shop is to understand the relationship between consumers and products in order to understand the environment and those involved in the consumer process. Once we evaluates the environment then must investigate the segmentation bases. Our segment will be students and the staff to whom we will be bound to serve according to their preferences like what candies they like most, what flavours they need etc. Determining the segmentation of the marketing process identifies useful categories in specific segments in which to target. Soft confectionery: the sweet of choice NPD and advertising support have helped drive sales of soft confectionery, which exceeded  £700 million in 2011. This segment represents just under half of the total market, with steady growth expected to continue in the coming years. Consumer tastes appear to be shifting from traditional hard to soft confectionery as static sales of hard sweets have seen the segment lose market share despite a recent rise in NPD. Gum represents just under 20% of the total market, and although the segment posted growth in 2011, its share fell slightly due to the growth rate falling behind that of the overall market. Figure 30: UK retail value sales of sugar confectionery and gum, by type, 2009-11 2009 % 2010 % 2011 (est) % % change 2010-11 % change 2009-11  £m  £m  £m Soft confectionery 681 44 690 44 704 45 +2.0 +3.4 Mint confectionery 215 14 219 14 220 14 +0.5 +2.3 Hard confectionery 181 12 182 12 183 11 +0.5 +1.1 Functional confectionery* 130 8 128 8 129 8 +0.8 -0.8 Other confectionery 40 2 42 3 42 3 +0.0 +5.0 pricing strategy for the candy store: Our business would be using a combination of pricing strategy. We believe that Psychological pricing would help the consumers set a boundary and realise that the one pence makes a difference in the way they think about the price. for example when the price is  £10 pounds the consumer may not buy it but if it is written as  £9.99 then they may be attracted to it. We would also concentrate on the consumer based pricing because this may boost the sales of our shop and if the consumers find that we have a reasonable prices for our product of better promotional strategy. We think that the more offers we keep on the candies the more consumers we will get. This sort of pricing strategy can also sometimes keep us in line with our consumer because we will always know what sort of pricing most attracts them and do they think that our price for the candy is reasonable. We will also be using popular pricing: is when the shop would know how much are the consumers willing to pay for the product and then we will put an offer for example two bags of candy normally would cost  £10 but we would sell two bags less than  £9.50. Organisational structure: Organizational structure refers to the way that an organization arranges people and jobs so that its work can be performed and its goals can be met. When a work group is very small and face-to-face communication is frequent, formal structure may be unnecessary, but in a larger organization decisions have to be made about the delegation of various tasks. Thus, procedures are established that assign responsibilities for various functions. It is these decisions that determine the organizational structure. Candy store organisational structure: Director of marketing in candy store A marketing director is a person responsible for the overall marketing operations of an organization or business. The job requires not only having skill in the creative aspect of advertising, but also having the budgetary knowledge needed to plan appropriately. Thus, the marketing director must be an effective manager in terms of both budget, and the creative process. Time at the job will often be split between these two primary functions. In our candy store, there are two people manage advertising and budget. Our advertising should always be aesthetically pleasing so student will think happy thoughts when they think of candy. And use the Internet and traditional advertising to market your candy store, including writing your own press releases to disseminate to your local newspapers. Another idea is to visit local condominiums and leave samples and literature in the clubhouse, or take samples along with business cards to office buildings and give them to receptionists to hand out And budget our money so we have the resources to do what we want , for example: more advertising to attract student; more kinds of candy; more activity. Director of sales in candy store An individual employed by a business to manage the activities of subordinate salespeople, and to develop and implement an effective selling strategy for the business in general. The sales director typically has full control over the sales function and staff within the budget allocated by a business and is often part of its higher management. The director of our candy shop should presents a summary of his visits to the director of sales and marketing on a weekly basis prior and after the week is completed and conduct monthly competitor market survey on their new candy, promotion and pricing tactics and to report to director of sales for proactive strategic planning. Director of operations in candy store The manager of our candy store, who is responsible for the overall day-to-day operations. We divide our candy store to two parts, one of them is shop A, including zone A-D, and another one is shop B, including zone E-G, in this case, the student in campus can buy candy easily. Opportunities and treats There are many opportunities for new businesses to enter the sweet confectionary market. It is predicted that the sale figures of this market has increased by 9.6 percent in the UK. This is the only business that is not threatened by the inflation, because consumers still buy confectionary sweet even when they are on a tight budget. The graph below supports the statement. sugar sales 2006 to 2016.JPG Marketing strategy The market strategy for the company is to sell products that are organic, with no artificial flavours and colours. The business will also have an ethical approach towards their consumers and employees. The market offers the business to be potentially successful due to the consistent increase in the sales on sugar confectionary. It has grown so much that all of the supermarket must have an aisle where they dont sell sweets. As long as we keep our prices reasonable consumers are likely to be loyal and they would defiantly repurchase again and again. Figure 13:  Consumer Confidence Index,  monthly, January 2007-October 2011 C:UsersThe HarsMusicid=599844seq=11maxWidth=851maxHeight=450.jpeg

Sunday, January 19, 2020

The Nature of Logic and Perception Essay -- Critical Thinking

Critical thinking is the use of those cognitive skills or strategies that increase the probability of a desirable outcome. It is used to describe thinking that is purposeful, reasoned and goal directed - the kind of thinking involved in solving problems, formulating inferences, calculating likelihood’s, and making decisions when the thinker is using skills that are thoughtful and effective for the particular context and type of thinking task. Thus, critical thinking involves: following evidence where it leads; considering all possibilities; relying on reason rather than emotion; being precise; considering a variety of possible viewpoints and explanations; weighing the effects of motives and biases; being concerned more with finding the truth than with being right; not rejecting unpopular views out of hand; being aware of one's own prejudices and biases, and not allowing them to sway one's judgment. The purpose of critical thinking is, therefore, to achieve understanding, evaluate viewpoints, and solve problems. Since all three areas involve the asking of questions, we can say that critical thinking is the questioning or inquiry we engage in when we seek to understand, evaluate, or resolve. Critical thinking includes the ability to respond to material by distinguishing between facts and opinions or personal feelings, judgments and inferences, inductive and deductive arguments, and the objective and subjective. It also includes the ability to generate questions, constru...

Saturday, January 11, 2020

Does Parole Work?

Does parole work? That is an important question as it relates to criminal justice and more specifically community corrections. How do we measure if parole is working? One way is to look at the recidivism rate of parolees. This policy paper will take an in depth look at this question. Also, this paper will study the current parole policy, my policy recommendations, and finally my conclusion of this problem. Parole is a very important tool for criminal justice in the United States of America. But does this tool work in reducing reoffending by released prisoners.Statement of the ProblemDoes parole work? One way to measure this by looking at recidivism rates by paroled prisoners who are released after serving their time. The proper question should be, does parole work in reducing recidivism rates? In the U.S. Justice System, parole is a thoughtfully used community correction option (Walker, 2015, p.288). One way to look at this is politically. The two sides are the right or Republicans and the left or Democrats. The right said that high-risk predators are let go into society and the left stated that release outcomes were based on less than scientific standards (Walker, 2015, p.288). The left's position was formed before sentencing guidelines were established (Walker, 2015, p.288). According to Samuel Walker, parole provided valuable tools to both inmates trying to get out and prison officials trying to get compliance from inmates. Parole was also a way to combat the ever-rising population in correction institutions (Walker, 2015, p.288). According to an Urban Institute study (2009) it queried, does parole work on reducing recidivism rates of released inmates? The answer after studying the statistics is it has little to no effect on re-offending or parole violations committed by former inmates (Walker, 2015, p.289). The Urban Institute study (2009) did not say the practice of releasing prisoners early or the idea of parole was a bad idea. However, they found there is no system of community corrections that performs better than another system (Walker, 2015, p.289). According to Christopher Zoukis (author and contributor for the Huffington Post), examining statistics of greater than 25,400 ex-prisoners released home-free or on community corrections during 2005 revealed 49.3% had been rearrested within eight years of release. The study included arrests for new crimes and for violating their conditions of parole. The ex-inmates that were released in 2005 included 31.7% that were convicted and 24.7% who were incarcerated again (https://www.huffingtonpost.com/christopher-zoukis/report-documents-us-recid_b_9542312.html). The re-arrest rates for released ex-inmates (52.5%) was greater than those released on probation (35.1%). According to the study, most released or paroled individuals committed new offenses within two years of their release at an average of 21 months (https://www.huffingtonpost.com/christopher-zoukis/report-documents-us-recid_b_9542312.html). Parole was meant to reintegrate prisoners back into society as productive members of society not as an opportunity to reoffend. This creates new victims and cost tax payers millions in the mechanizations of the criminal justice system (Zoukis, 2017).Current PolicyHere is the current United States Parole policy as follows: Federal prisoners serving a sentence of less than thirty years prior to November 1987 can apply for an initial parole hearing within 120 days of being incarcerated. This can happen through an application process for eligible prisoners (https://www.justice.gov/uspc/how-parole-works). According United States Department of Justice, D.C. Code offenders get a parole hearing sometime in the nine months before they become eligible for parole. The date is determined by the Bureau of Prisons. Inmates who get parole are given a date of release based on the parole release guidelines. These guidelines have been developed to make release decisions fair for all inmates giving credence to the system used (https://www.justice.gov/uspc/how-parole-works). Federal prisoners are entitled to interim hearings every eighteen to twenty-four months. The Parole Commission holds these hearings that are dependent upon the length of the prison term. During these hearings the Parole Commission must decide if there are enough positive or negative factors to legitimize changing the original release date (https://www.justice.gov/uspc/how-parole-works). D.C. A review is done before the release date of each inmate. This is done to assess the prisoner's record while incarcerated and they have met conditions of release (https://www.justice.gov/uspc/how-parole-works). Inmates are given a decision of their parole hearings by a Notice of Action. Federal inmates can appeal any parole decision if they feel that they have been treated unfairly by the Parole Commission. This appeal will trigger a subsequent review by the National Appeals Board (https://www.justice.gov/uspc/how-parole-works). According to the United States Department of Justice, prisoners of the federal system let out on parole or through mandatory release must report to their parole officer upon release. Paroled inmates must follow a set of rules set-up to aid in supervision and keep the public safe. D.C. offenders let go are supervised by the Court Services and Offender Supervision Agency (https://www.justice.gov/uspc/how-parole-works). If the parolee commits a new offense and/or violates the terms of their release, then the Parole Commission is contacted. The Parole Commission then puts out a warrant for the parolee's arrest and the parolee is picked up. Finally, a hearing is called to rule on the allegations and if the parolee is found in violation of their terms of parole, they may be returned to prison to serve out the rest of their prison sentence (https://www.justice.gov/uspc/how-parole-works). Why is the parole policy and procedures not alleviating the recidivism rates of offenders? The main problem is that parole makes certain assumptions or predictions when releasing offenders into community corrections. When it comes to parole, the United States Justice system has been trying to predict who will be successful on parole since the 1920's. Experts have tried out many formulas that attempt to predict what individuals will have success on parole. They hope these predicting formulas show who is ready to re-enter our society. These experts have had little success in predicting who is ready for release. The fact is that they are no closer today then they were in the 1920's (Walker, 2015, p.290). According to Samuel Walker, Martinson and McKenzie stated that only particular programs work for certain inmates. Matching these inmates to the program that works best for them is a shot in the dark. Even using risk prediction instruments, like in California, is no more efficient than other programs (Walker, 2015, p.290).Policy Recommendations/Action PlanMy policy recommendations are three-pronged. First, after the offender is released, the government should aid in employment. This would allow the offender to become a productive member of society and they would be able to earn a living. This would save the taxpayers millions by not having to pay for further incarceration. The next prong would be helping with housing for the first six months after release. Although this would cost the taxpayers, it would still be cheaper than housing them in prisons and the cost of all the procedures in the criminal justice system. Finally, therapy specific to an offender's needs would be beneficial for the offender and basically everyone in our society. This would help provide mental tools to aid in rehabilitation. The biggest hurdle to implementing my recommendations would be how do you pay for it? I believe this would also cause political problems. Providing funding for government programs usually does create political push back. I believe policy makers would be on board for employment and therapy. I do not believe they would support the housing.ConclusionDoes the United States parole policy work? When we release offenders on parole, is there a big difference in the recidivism rates versus that of offenders serving out their full term in prison? The answer is sadly no. The problem with all community corrections is that it creates a prediction problem. As we all know, predicting human behavior is at best fifty/fifty. I do believe the policy recommendations I made would help, but it is not one-hundred percent fool proof. It all comes down to free will and free choice.Works CitedUnited States Department of Justice. (2015). How Parole Works. Retrieved from https://www.justice.gov/uspc/how-parole- works.Walker, S. (2015). Sense and nonsense about crime, drugs and communities. Stamford, CT: Cengage Learning.Zoukis, C. (2017, December 6). Report Documents U.S. Recidivism Rates for Federal Prisoners. Huffington Post. Retrieved from https://www.huffingtonpost.com/christopher-zoukis/report-documents-us-recid_b_9542312.html.

Friday, January 3, 2020

The Reconstruction Era and Its Effects on Slavery with and...

The Reconstruction Era and its effects on Slavery with and after President Lincoln The Reconstruction Era which followed the Civil War was a period marked by a severe effort to re-establish a depleted and distraught society. The war, which was aimed at confronting the national dilemma of slavery, only led to subsequent problems over emancipation and an undefined condition of freedom. Some, who had naively assumed that ending slavery would resolve the problem of racial inequality, overlooked the prejudice and unpleasant feeling towards blacks. Lincoln’s plan for reconstruction was aimed at reuniting southern states with the union and to strengthen the Republican Party in the South; which were his main supporters. One of the main†¦show more content†¦In his 2nd Inaugural address, Lincoln advocated that the Civil War was God’s punishment of a nation having human beings kept in bondage (Abraham Lincoln â€Å"Second Inaugural Address: March 4, 1865†). Just for a slight moment was Lincoln’s goal realized before the acts of then President Johnson attempted to strip away Lincoln’s foundation for freedom. Before Lincoln was assassinated he managed to get the thirteenth amendment passed in House after it failed to do so in 1864. This was important for Lincoln with elections coming up and he knew that if this wasn’t passed his chances of reelection would be doubtful. The thirteenth amendment abolished slavery and involuntary servitude and was the first grant of civil rights given to African Americans (â€Å"Thirteenth Amendment: January 31, 1865†). The 14th Amendment was passed into law and protects the rights against state infringements, defines citizenship, prohibits states from interfering with privileges and immunities, requires due process and equal protection, punishes states for denying vote, and disqualifies Confederate officials and debts (â€Å"Fourteenth Amendment: June 16, 1866†). For the first time the word â€Å"equal† was established into the Constitution. As a result of the Civil Rights Bill and the Fourteenth Amendment, permitted African Americans the power to make their own labor contracts and commenceShow MoreRelatedThe Civil War Was A Grave Cause Of Many Events. Many People1663 Words   |  7 PagesThe civil war was a grave cause of many events. Many people may see the results of the war as a chain reaction to many following eras. One of the most prominent eras that emerged from the civil war was the reconstruction era. The reconstruction era emerged around 1865 and continued until 1877. This time period generally refers to the time in United States history in which the federal government set the conditions that would allow the rebellious Southern states back into the Union. 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